Kentucky online sports betting

DraftKings Kentucky

• Welcome promo: Bet $5 Get $200 in Bonus Bets

The DraftKings KY online sports betting site will undoubtedly emerge as one of the leading revenue producers in the state. They have used their daily fantasy sports name recognition as a springboard since the federal prohibition on sports betting was lifted in 2018.

DraftKings offers solid welcome bonuses for new users, and they are very proactive about ongoing promotional opportunities for existing players. This is definitely a Kentucky sports betting app that should be in your rotation because it checks all the boxes.

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bet365 Kentucky

• Welcome promo: Bet $5 Get $150 in Bonus Bets

Bet365 is one of the largest sports betting sites in the world, and thanks to a partnership with Sandy’s Racing & Gaming, the site became available to Kentucky bettors on September 28, 2023, the first day online sports betting went live in the state.

Renowned for its wide array of live-betting options and lucrative bonuses, bet365 should quickly become one of Kentucky’s top sports wagering sites. We will update this site when information about promo codes and bonus offerings becomes available.

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Fanatics Kentucky

• Welcome promo: Bet & Get Up To $1000 in No Sweat Bets

Now that online sports betting in Kentucky is here to stay, Fanatics Sportsbook KY has an opportunity to take a step forward into a new market. The hugely popular apparel and sports gear company is aggressively moving into the sports betting sphere.

They initiated the efforts independently, and in June, they appeared to have a deal with PointsBet to acquire the company's American assets. It was put on hold when DraftKings made a stronger offer, but Fanatics countered with a $225 million bid that was accepted.

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Caesars Kentucky

• Welcome promo: Second Chance Bet Up To $1000

Caesars Kentucky online sports betting site is another viable option for discerning sports bettors. They are notable for their especially generous sign-up bonuses, and they deliver a high-quality player experience across the board.

In May 2023, Caesars announced a partnership with Keeneland and Red Mile Racing and Gaming, so they found a home in the state ahead of launch day. This brand recognition will only serve to help Caesars in the emerging Kentucky market.

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FanDuel Kentucky

• Welcome promo: Bet $5 Get $150 in Bonus Bets & 3 Month Trial of NBA League Pass

The FanDuel KY sports betting site joined the fray on day one as well, and FanDuel is the leading sportsbook in the United States based on overall revenue. They were named as the official betting partner of the Kentucky Derby in September 2023, so they have an existing connection with Churchill Downs.

This is another Kentucky online sports betting operator with very competitive welcome rewards, and the promos keep on coming after you become a standard user. Plus, they deliver excellent content day and night through the FanDuel TV network.

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BetMGM Kentucky

• Welcome promo: Second Chance Bet Up To $1500

The BetMGM online sports betting site in Kentucky will invariably be one of the leading destinations gauging from their performance in other states. They get high marks for the quality of their online product, and the mobile app is equally well-regarded.

This is a long-standing U.S. gaming company with an international reach, so they have the resources to compete at a very high level. One of their strengths is the BetMGM Rewards program which provides valuable perks to reward players for their patronage.

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ESPN Bet Kentucky

ESPN Bet is the new brand identity of PENN Entertainment’s sports betting site, replacing the now-defunct Barstool Sportsbook. PENN obtained a Kentucky license but was not among the first sportsbooks to launch in the state while preparing to launch its newly-branded platform.

Though ESPN Bet's launch didn't coincide with Kentucky's statewide launch, that PENN was able to prepare for a complete rebranding in three months across 17 states is nothing short of impressive. Perhaps equally amazing is the strong start for the new-look betting site and mobile gambling app.

Circa Sports Kentucky

Circa Sports has been granted a Kentucky license, though the betting website didn't start taking wagers from Kentucky players with the rest of the approved applicants on Sept. 28, 2023. It finally launched in early 2024. Circa is known for its player-friendly policies and doesn’t limit winning players.

As of writing, the only other states where Circa Sports has gone live are Colorado, Illinois, Iowa, and Nevada. It has not made a huge impact in the Kentucky market yet but it's hoping for more success in the coming years.

• October 31, 2024 - In September 2024, Kentucky sportsbooks recorded $255.9 million in wagers, with $34.3 million in gross revenue and a 13.4% hold, boosted by NFL and college football betting, and DraftKings leading with a $100.1 million handle.
• October 19, 2024 - Since sports betting became legal in Kentucky, the gambling help hotline has received 2,302 calls in 2024, with 348 specifically citing sports betting as the main issue, though experts note that awareness of gambling problems, not necessarily addiction rates, has increased.
• October 11, 2024 - Kentucky's sports betting market exceeded projections by 60%, generating $37 million in tax revenue since its launch, driven by high betting activity and solid participation from residents.
• October 4, 2024 - Kentucky's sports betting market generated $2.39 billion in wagers and $272 million in gross revenue during its first year, with online betting accounting for $2.3 billion. The state collected $37.7 million in taxes, and FanDuel led in online market revenue, reporting $105.9 million.
• September 28, 2024 - The Louisville Cardinals fell to Notre Dame 31-24, marking their first loss of the season, which led to a drop in national rankings from No. 15 to No. 22 and a hit to their betting odds, now at +25000 for the national championship.
• September 9, 2024 - Kentucky's sports betting market made a strong debut, generating $372 million in revenue during its first year of operation, with mobile and in-person betting driving growth.
• September 5, 2024 - In July 2024, Kentucky sportsbooks achieved an 11.9% hold rate, generating $15.4 million in gross revenue from a $129.3 million handle, with FanDuel leading in mobile sportsbook revenue at $6.2 million.
• August 9, 2024 - In June 2024, Kentucky sportsbooks handled $150.3 million in bets, driven primarily by online wagering, which made up $145.7 million of the total.
• August 8, 2024 - Circa Sports has expanded into Kentucky's sports betting market, launching its mobile app ahead of the NFL season and securing a retail presence through a partnership with Cumberland Run, marking the company's continued growth in the U.S. sports betting landscape.
• July 24, 2024 - Kentucky's sports betting handle in May was approximately $181.3 million.

1. First, reach the KY betting website through one of the activation links at the top of this page. This will lock in promo eligibility.
2. Then, you follow the instructions to set up your account. You provide your basic identifying information, and your location and your identity will be verified to comply with gaming regulations.
3. After that, if you are signing up with a computer, download the mobile app so you can bet when you are on the go.
4. Funding is the next step in the process. After you have money in your account, place a bet that complies with the terms of the welcome bonus, sit back, and enjoy the action.

• Second chance bets: With this type of promo, you get a refund in bonus bets if you lose your promotional wager.
• Guaranteed bonus bets: In some cases, you will receive bonus bets as a reward after you complete a certain action. Some sign-up bonuses will provide bonus bets after you make your first cash wager, regardless of the outcome of the bet.
• Boosted Odds: The boosted odds promotion is somewhat self-explanatory. The sportsbook will provide enhanced odds that favor the player on certain types of wagers.
• Deposit match bonuses: You may see a deposit match bonus for new users. As the name suggests, a percentage of your initial deposit is matched in bonus betting credit, and it can be 100% or more.
• Stepped-up parlays: With this type of bonus, if you play a parlay that complies with the terms and you win, your payout is increased by a certain percentage.
• Merchandise giveaways: A sportsbook may give away merchandise as a promotional enticement, such as a team jersey or another piece of gear.
• Event sweepstakes: There have been drawings that deliver coveted event tickets, and you may have a chance to win a once-in-a-lifetime VIP experience.

• Kentucky Wildcats – The Kentucky Wildcats are one of the most storied college basketball programs of all time. They have won eight NCAA basketball championships, and they were the first school to win 1000 games and 2000 games. Their football program is not as accomplished, but there are many fans in the state.
• Louisville Cardinals – Louisville is another perennial basketball powerhouse, and they have a strong football program as well. NFL superstar quarterback Lamar Jackson worked his magic at Louisville before moving on to the pros.
• Cincinnati Bengals – The city of Louisville is just two hours from Cincinnati, so there are many Bengals fans in that area. This has been one of the best teams in the league over recent years, and they are loaded with young talent, so supporters are enjoying good times.
• Cincinnati Reds – The same principle applies to Major League Baseball, so the Cincinnati Reds get a lot of support from Kentuckians.
• Tennessee Titans – Tennessee shares a southern border with Kentucky, so plenty of people in the southern part of the state gravitate toward the Titans.